Privacy Policy

1. Information We Collect

Information You Provide Directly

Account Registration: When you create a Trova account, we collect your name, email address, password, and business information.
Store Configuration: Details about your store including address, phone number, currency preferences, and inventory categories.
Transaction Data: Information about products, sales, inventory intake, vendors, and customer transactions you record in the system.
Communication: When you contact our support team, we keep records of your inquiries and correspondence.

Information Collected Automatically

Usage Data: We collect information about how you interact with Trova, including login timestamps, features used, and session duration.
Device Information: Browser type, operating system, IP address, and device identifiers.
Cookies: We use cookies and similar technologies to recognize you and personalize your experience.

2. How We Use Your Information

To provide and maintain the Trova platform
To authenticate your identity and secure your account
To process your transactions and send related information
To send you technical notices and support messages
To respond to your inquiries and provide customer support
To monitor and analyze usage trends and improve the service
To detect, investigate, and prevent fraudulent transactions and other illegal activities
To send promotional communications (with your consent)
To comply with legal obligations and enforce our Terms of Service

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in these limited circumstances:

Service Providers: With vendors who assist us in operating Trova (e.g., payment processors, email providers, hosting services)
Legal Requirements: When required by law or to protect our rights, privacy, safety, or property
Business Transfers: In connection with a merger, acquisition, bankruptcy, or sale of assets
Team Members: Your store data is shared with team members you invite to access your workspace

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure authentication, and regular security assessments. However, no method of transmission over the Internet is 100% secure, so we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to provide Trova and fulfill the purposes outlined in this Privacy Policy. You can request deletion of your account and associated data at any time through your settings or by contacting us. Some information may be retained for legal compliance or legitimate business purposes.

6. Your Rights and Choices

Access: You can access and review your personal information through your account settings
Correction: You can update or correct inaccurate information
Deletion: You can request deletion of your account and associated data
Opt-Out: You can opt out of receiving promotional emails by clicking the unsubscribe link
Export: You can request a copy of your data in a portable format

7. Cookies and Tracking

Trova uses cookies to enhance your experience and collect analytics. Essential cookies are necessary for the platform to function. You can control cookie settings through your browser, though disabling some cookies may affect functionality. We do not track you across other websites.

8. Third-Party Links

Trova may contain links to third-party websites and services. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Trova is not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from children. If we discover we have collected information from a child, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes by updating the "Last updated" date and posting the revised policy on this page. Your continued use of Trova constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Trova Support

Email: privacy@trovainv.com